@id
Name
Description
Slogan

Use "showcase":

Image 1 url width height encodingFormat caption
Image 2 url width height encodingFormat caption
Image 3 url width height encodingFormat caption
Image 4 url width height encodingFormat caption
Image 5 url width height encodingFormat caption

url width height encodingFormat caption
breadcrumbs
level 2 @id name
Level 3 name